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About Levi's
About Levi's
Levi's, officially known as Levi Strauss & Co., has a storied history dating back to its founding by Levi Strauss in 1853 in San Francisco, California. Initially catering to gold miners during the California Gold Rush, the company's breakthrough came in 1873 with the invention of the iconic "501" blue jeans, featuring durable rivets at stress points. These jeans became synonymous with the American style. Over the years, Levi's has expanded its product range to include a wide array of clothing and accessories, from jackets and shirts to belts and footwear.