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About Onitsuka Tiger
About Onitsuka Tiger
The history of Onitsuka Tiger is marked by innovative design and a commitment to addressing the specific needs of athletes. The brand's initial venture into basketball shoes, resembling straw sandals, faced failure. However, Kihachiro Onitsuka, the founder, returned to the drawing board, focusing on the movements of basketball players. In 1952, he successfully redesigned the basketball shoe by incorporating cups and small spaces in the soles, creating a more effective design that gained popularity in Japan.