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About Adore Beauty
About Adore Beauty
Adore Beauty is Australia's number one pure-play online beauty retailer and was founded in 1999 in Melbourn. Its vision is to help women feel more confident and fabulous every day by delivering an empowering and engaging beauty shopping experience personalized to their needs.
In early 2000, at the tender age of 21, beauty junkie Kate Morris decided to start Adore Beauty from her garage in Melbourne. A university job on cosmetics counters led Kate to realize that most women found department stores intimidating. Kate has received many awards and accolades, including Telstra Young Businesswoman of the Year for Victoria in 2010, and the Business Innovation Award for Victoria at the Telstra Business Women’s Awards in 2014. Kate was inducted into the Australian Businesswomen’s Network Hall of Fame in 2015.