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In 2014, Under Armour challenged itself to continue leading the industry by reducing its dependence on elastane. Elastane provides stretch, but it holds moisture and increases odor problems; requires more energy by increasing dry time; wears out faster, and makes many fabrics difficult or impossible to recycle. Their new thread texturing techniques and polymer developments eliminated the need for elastane: those products perform better, last even longer—and can be completely recyclable. This innovation is revolutionary not just for us—it’s a future game-changer for the entire athletic apparel industry at a scale we haven’t seen elsewhere. They continue to challenge themselves to engineer more materials that are 100% recyclable.