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About Urban Decay
About Urban Decay
Urban Decay, founded in 1996 by Sandy Lerner, Wende Zomnir, Patricia Holmes, and David Soward, is a renowned cosmetics brand celebrated for its bold and alternative approach to beauty. Embracing a philosophy that challenges conventional standards, Urban Decay offers a diverse range of makeup products characterized by vibrant and unconventional colors.
The brand is particularly acclaimed for its eyeshadows, eyeliners, and lip colors, with the Naked Palette series standing out as an iconic collection known for its high pigmentation and neutral tones. Urban Decay has earned a reputation for innovation in both product formulations and packaging, and it has been a trailblazer in the beauty industry. Notably, the brand is committed to cruelty-free practices, reflecting its dedication to ethical beauty choices.