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About Ulta
About ULTA
Ulta has been a visionary since day one. Seeing possibilities is what we did when we first created All Things Beauty, All in One Place a store experience that connected with how beauty lovers actually shopped. And it forever changed the game. Ulta Beauty is so much more than meets the eye. Their goal is to Celebrate the role of beauty in their lives. Redefining how beauty is portrayed. Supporting trailblazing causes and driving more meaningful purpose for their brand, their company, and their guests. Together, they will change what beauty means to the world. Ulta's vision is to be the most loved beauty destination of their guests and the most admired retailer by their Ulta Beauty associates, communities, partners, and investors.